Establish the registrant’s conduct
We reviewed the Kazakh company’s portfolio and identified a pattern of registering foreign brands for later licensing or resale.
Case study · Kazakhstan · Trademarks
We removed an unused registration that blocked our client’s trademark filing and product deliveries, clearing its route back into the Kazakhstan market.
The obstacle
The client planned to enter Kazakhstan and filed its trademark there. A local company had registered the same mark several years earlier and offered a licence on commercially unacceptable terms.
After negotiations ended, the local company attempted to block supplies of the client’s products. The dispute therefore threatened both the trademark filing and continued access to Kazakhstan retail chains.
Our strategy
We combined portfolio analysis, a new filing, local market evidence and a non-use claim into one coordinated route.
We reviewed the Kazakh company’s portfolio and identified a pattern of registering foreign brands for later licensing or resale.
Before litigation, we filed a new application for the identical trademark and documented the client’s direct interest in removing the blocking right.
Working with Kazakh counsel, we assembled marketing research and responses from food regulatory authorities showing that the disputed mark had not been used.
We coordinated the non-use proceedings with local counsel and obtained cancellation of the disputed registration in full.
Result
Cancellation cleared the client’s own filing and allowed its products to return to Kazakhstan retail chains without the adverse licence demanded by the registrant.
Key point
The filing, evidence and court claim were sequenced around the client’s commercial objective: restoring deliveries while securing its own brand position.
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